A page may often struggle in the search rankings because other pages on your site compete against it.
If multiple pages on your website target the same keywords, this causes the keyword cannibalization issue.
You should consider combining these into one highly insightful and comprehensive piece instead of making several pages on the same subject. This will increase the number of keywords and allow you to target several more similar keywords, too. In addition, you can also combine the backlink strength of all those pages with a proper redirection.
The Backlinks are an essential part of search engine optimization ( SEO) and one of the three top-ranking criteria for search engines. If you're in a specific niche, ranking on Google's first page without high-quality backlinks from the related websites would be very difficult to find.
You can need to acquire backlinks for different domains depending on the competition of your market if you want to repair your stagnant web pages.
Although there are many strategies for obtaining backlinks, the broken-link approach also yields great results.
While backlinks from other internet sites are very useful, they are hard to acquire. Meanwhile, the significance of stable internal link's should not be ignored.
Internal links are connections derived from other web pages on your website. Systematically planned internal links can help to improve the bounce rate, make finding your web page and index in the SERPs easier for search engine crawlers, and even move SEO from one page to another.
When you build internal links to repair a stagnant page keep in mind the following:
Digital marketers and SEO experts invest a large time, effort, and resources for producing blog posts and other pieces of content. If such web pages not reach their potential for organic traffic, all that effort and time will go to waste.
This is a smart option to use the tips mentioned in this article before removing those pages, and try to revive those stagnant pages. Updating older pieces of content typically requires less time and resources than producing new ones.