Even though we produce thousands and hundreds of content items, not all of them in terms of search engine rankings and traffic ever achieve their full potential. In reality, many pieces of content get lost in the files more often than not, and barely get any organic traffic.
These sites can be considered 'stagnant stuff' and there are ways to repair them.
We're addressing seven approaches in this blog post to boost SEO rankings — and therefore organic traffic — for static content with unfulfilled potential.
1. Correct Meta Details:
A web page's meta information is no longer considered a very significant ranking factor for search engines. It still plays a role though, and should not be ignored.
While you're repairing a broken web page, getting as much support as possible is important.
Title of Meta. Based on your keyword analysis, pick high-volume, low-competition keywords carefully, and include them in the meta description. It must include the primary keyword in the SERPs for which you wish to rate the web page. Only ensure the meta title doesn't surpass the cap of 55 characters.
Description of Meta. The meta definition allows you much more room and chances to use the keywords of secondary and LSI. For the meta definition, the maximum word count is 155-160 characters.
Rewriting the meta title and meta definition should not only be about improving the keywords. Keeping them interesting and engaging is important too.
A web page's meta information plays a significant part in increasing the organic click-through rate (CTR). A higher CTR sends Google positive signals, which can help to improve search rankings.
2. Improve the content on the website:
It is the biggest and most critical aspect of repairing a stagnant web page. If the content wasn't working before, it's unlikely to work now unless you make major changes to it.
There are a few approaches you can boost a web page's content:
To boost the readability experience split the content into different headings, subheadings, bullet points, numbered lists, and shorter paragraphs.
Apart from the above suggestions, the top three results on the search engine should also be looked at in-depth. Analyze what is right and wrong for them.
Follow similar ideas and techniques to boost your own content so when it comes to higher search engine rankings, it doesn't fall behind.
3. Improve the speed of loading page:
Excellent and insightful content may be available, and yet not rank higher in SERPs. It seems the content quality isn't the only thing search engines take into consideration.
For instance, if your web page takes to load longer, Google wouldn't want to rank it at the top of the SERPs. That is why the website's loading speed is a critical factor and must be taken into account.
A strong association exists between a web page's loading speed and its rating in the SERPs.
4. Enhance user experience:
How does your page communicate with and involve the visitors? Are they having a better user experience?
These variables can also play an important role in deciding how well the search engine performs on your page.
Measuring metrics, such as average page time, error rate, dwell time, etc., will estimate the user experience on a web page.
Avg. Page time. It means your content is fine, engaging, and insightful.
Dwell time. It refers to a user's time to click on a search result, land on the web page, then leave the website and return to the search results.
Bounce Rate. The bounce rate shows you how many users are leaving your website without any other page visiting. With search engine rankings a lower bounce rate helps.